SEMINAR SERIES: Power of Email Marketing

Thursday, October 25, 2012

6:30 PM-8:00 PM

Cost: Free

Providence Public Library
150 Empire Street
Providence, RI 02903

Teen/Young Adult Room (Ground Floor)

Thu, 2012-10-25 18:30 - 20:00

Power of Email Marketing

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. In this session participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty. Learn:
• What is permission-based email marketing and becoming a trusted sender
• Email list building
• Increasing deliverability and open rates
• Writing good subject lines and content - getting readers to take action
• Tracking results and what to do with this information
• How email and social media marketing work together to achieve goals


April Heavens – Woodcock is the Managing Partner of Touching Clients a Digital Marketing firm that specializes in Online branding. She works with small to mid-size companies to implement strategic marketing strategies to help their businesses grow from the inside out. She has been a business partner with Constant Contact since 2006. April is an Authorized Local Expert of Constant Contact who presents regularly on email marketing and social media throughout the New England area.

Parking is available at the Providence Hilton Parking Garage: $3/3 hours. Bring ticket for stamping at the Library.

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